Ubuntu Projects

Team of Champions

26 November 2024

With each stride taken, the runner pushes the boundaries of human endurance. Body tensed as determined feet strike the ground. Filled with adrenalin and hope with only one thing on their mind, the finish line! For many, athletics is not just a way to pass time but a lifestyle choice. Noticing the immense raw talent within the disadvantaged areas surrounding Boxer stores, it was an easy decision for Boxer to want to nurture the potential of determined and dedicated athletes. From this decision, the idea of an Athletics Club emerged.

The Boxer Athletics Club was established in 2005 and has, over the years grown from strength to strength. Providing support to professional and amateur athletes alike, the Boxer Athletics Club is a club that is admired by many in the athletics fraternity. With a striking kit including the Boxer brand colours, the Club’s athletes proudly fly the Boxer flag high! The strength of the Boxer Athletics Club lies in the abilities of its athletes and that belief was reaffirmed when well recognised Boxer Athletics Club runners were selected to represent South Africa in many Olympic Games.

The greatness of this Club’s athletes was further edified when Elroy Gelant and Lebo Phalula were selected to compete in South African colours at the Olympic Games. There are many other Club athletes as well who have made, and continue to make, great strides in the world of sports. Boxer is proud to have our runners wear our Club’s colours. Boxer is also dedicated to uplifting the development of athletics in communities.

Giving Back Through Sport:

There is a passion to live the one life we have as best as possible and running is an important part of many lives across South Africa. The Boxer Athletics Club has many well-known runners who have achieved great success but have not forgotten where they came from. These athletes have created Youth Development Programmes where future runners, and runners who are from disadvantaged backgrounds, have the ability to train and learn from the very best.

Healthy Living:

Running promotes good health and strengthens communities. Coupled together with key clothing and accessory brands, the Boxer Athletics Club continues to grow internally as a benchmark running club and externally as a community champion. The Boxer Athletics Club focuses not only on the success of each individual runner at every race, but also of those who desire to live a better, healthier life.

Pushing Forward:

Elite runners are sponsored by the Boxer Athletics Club and the promotion of running as a social sport is a key factor in the Club’s mandate. Many of these athletes achieve incredible results and are selected to compete in overseas meets, proudly funded by Boxer.