We are proud to be South Africa's leading soft discount retailer, committed to being the "People's Champion" for the communities we serve. With a vision to grow a lifetime of loyalty, we place our customers at the heart of everything we do.
Boxer is South Africa's leading soft discount retailer, operating over 500 stores across South Africa and Eswatini, with a clear vision to grow a lifetime of loyalty. Since our founding in 1977, we have built a legacy of continuous growth, innovation, and operational excellence, always putting our customers and communities first.
Boxer has consistently delivered exceptional value for its customers and strong returns on invested capital.
Our robust store expansion strategy, efficient operations, and customer-focused values position us to double our footprint across South Africa and capture significant whitespace opportunities in the discount retail market.
Over the past three financial years, we have achieved:
annualised sales growth
Consistent and resilient profitability, with trading margin
return on invested capital
A strong store pipeline, with over
new stores opened annually.
We achieve this by offering:
Unbeatable Value – delivering the lowest basket prices compared to our competitors, without sacrificing on quality, ensuring our customers get more for less
Quality Products – providing a curated range of 3 000 essential food and grocery items, including market-leading brands and exclusive Boxer confined labels
Exceptional Service – offering a shopping experience that is convenient, efficient, tailored to meet the needs of the communities we serve, with service that reflects care and respect
Boxer is driven by a commitment to being the "People's Champion", supported by these guiding principles:
Customer – Centricity
understanding and serving the unique needs of our communities
Value for Money
offering the lowest prices without compromising on quality
Sustainability
implementing responsible retail practices to benefit society and the environment
Operational Excellence
continuously optimising processes to drive profitability and value for our stakeholders
We are on an exciting journey to double our store footprint across South Africa, leveraging opportunities to bring our value proposition to even more communities – we aim to make quality, affordable shopping accessible to everyone.
Strong Financial Performance – solid turnover growth and consistent trading margin, supported by disciplined cost control and strong cash generation
Proven Scalability – standardised and efficient store operating model enabling rapid, profitable expansion
Resilient Market Position – a leading player in South Africa's under-penetrated discount retail sector, with significant growth potential.
At Boxer, we are more than just a retailer – we are a business with purpose, innovation and ambition. Join us on our journey to redefine the retail landscape in Southern Africa.
Media Centre
PO Box 370
Westville
KwaZulu-Natal
3630
companysecretary@boxer.co.za